Since its release on Oct. 24, the film’s English-language version has accumulated one million views on YouTube, and in recent days has attracted widespread criticism as a glitzy corporate endorsement of Canada’s rapidly expanding MAID regime.
“Canadian clothes retailer Simons is actually using suicide to market their products,” read a widely circulated Sunday Twitter post by conservative U.S. commentator Ian Miles Cheong.
In a Monday post, the right-wing National Review called it evidence of “Canada’s Suicide Fetish.”
The ad even drew comparisons to a pro-suicide ad featured in the 2006 science fiction thriller Children of Men.
Children of men commercial - suicide drug